Published December 2, 2020

Larson Financial Holdings has acquired a Houston-based firm, the first of eight deals the Chesterfield company is set to close by year’s end.

The acquired firm, Intrua Financial, is a registered investment advisory based in Houston. Terms of the deal were not disclosed but officials said Larson Financial will maintain a majority interest.

Paul Larson, CEO of Larson Financial Holdings, said his deal with Intrua is “the beginning of a much larger endeavor” to broaden the reach of his firm, adding that he has letters of intent on seven additional acquisitions that are also registered investment advisory firms around the country.

Larson Financial Holdings has $3.6 billion of client assets spanning real estate, public market stocks and alternative investments.

Advisory Services offered through Larson Financial Group, LLC, a Registered Investment Advisor. Securities offered through Larson Financial Securities, LLC, Member FINRA/SIPC.
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